Overview
Purpose
Our purpose here at Dry Oar is to create a recreational activity that will be fun, challenging, and build teamwork, while being a wholesome activity that can be enjoyed by all. We have several classes of rafting available for the entire family,classes ranging from just beginning to a seasoned veteran. Our classes are all over the world, whether you want to be in the middle of the Amazon or in the freezing cold of northern Canada. We know that you will be satisfied with your experience at Dry Oar!
Audience
Our audience is anyone who likes to be active in a fun and interesting way. To gain extra exercise while having a challenge, the audience will be accessing the website from mobile devices. While our main audience is people who are active we want to try to reach out to as many people as we can who we think will enjoy white water rafting. Our audience will be using the mobile devices while on the road so that they may find a activity on the road. We also will be using messaging boards to extend our reach.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/080705-23395b-0091ad-98c1d9-e8f1f2
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#98C1D9] | [#23395B] | [#080705] | [#0091AD] |
Typography
Heading Font: [Playfair Display SC]
[The reasoning behind the choice is that it looks like the font would be on a rafting site and is super clean.]
Paragraph Font: [Playfair Display]
[The reasoning behind the choice is the same as the header font, same family as the header.]
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
